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Advertising and Promoting Your Crafts

By: Rachel Newcombe - Updated: 19 Oct 2012 | comments*Discuss
 
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Once you’ve got a business idea into fruition, a major stage is to start advertising and promoting your crafts. In fact, if your crafts business is going to be a success, this is a habit you’ll have to get into throughout the life of your business.

There are a wide variety of ways in which you can get going with advertising and promoting your business. Amongst the traditional ways that have existed for years, such as having an advert in a local paper or producing a brochure, there are also a number of new and innovative ways in which you can have a go at promoting your business, thanks to new technology and online marketing trends.

In order to try and have the best success with advertising and promoting, try and utilise a number of the methods available. You don’t necessarily have to do them all at the same time, but you can try them out gradually. Don’t forget to analyse the results and the impact they have. This will help you keep track of what the most appropriate and effective methods of advertising for your business are and help you spend your advertising and promotion budget wisely.

With any materials you’re producing for advertising and promotions, make sure you take time to work out what your message is and who your target message is. If you need help with producing copywriting or designing promotional materials, consider employing someone to help with this.

With any materials you’re producing for advertising and promotions, make sure you take time to work out what your message is and who your target message is. If you need help with producing copywriting or designing promotional materials, consider employing someone to help with this. You could either use the services of a company, or consider hiring a freelancer, to work either as a copywriter or even as a Public Relations (PR) consultant.

Following are some of the main methods of advertising and promoting your crafts business that you may wish to explore.

Adverts

Good old fashioned adverts are still a useful method of getting your message across and attracting more customers. On a local level, you can put adverts in the local paper, in Yellow Pages and other similar directories, and advertise in any relevant local publications. You can also place adverts in online directories too, such as Yell, the online version of Yellow Pages, or use banner advertising on web pages.

Brochures and Leaflets

Brochures and leaflets produced in paper format are handy to have, for example to give out at consumer or trade craft shows or at any galleries that may be exhibiting your work. Brochures generally tend to be longer, with more detail about your business, whereas leaflets tend to simply be one or two pages in length.

Posters and Flyers

Posters are a useful form of advertising on a local level, especially if you’ve got plenty of places to display them, such as shops, galleries or venues where craft events are held. Flyers can be used to be inserted inside of other publications, such as local magazines or newspapers, or even national publications. You may need to pay a small fee for the service, but if they’re going to be reaching your target market, this can be a good investment.

Trade and Consumer Craft Shows

Both trade and consumer craft shows are great for advertising and promoting your crafts business. Payment for having a stand varies considerably, but if you only need to have a small space, smaller stands are usually available if you ask. When you’re attending such events, you can make use of distributing other marketing materials, such as flyers, brochures and leaflets, as well as your business card when you’re at trade events.

Internet Marketing

The Internet has become a highly useful tool for internet marketing, opening up all sorts of new opportunities. Having a website where you can advertise details of your business, any special events you have or classes you’re running, is really beneficial, whether you’re selling products online or not. Try and encourage visitors to your site to sign up for email updates, via an opt-in newsletter, or produce regular content on the site in the form of blogs, SEO rich content or even podcasts.

Where possible, it’s good to trade links with other relevant websites and build up knowledge of your website and crafts. If you’ve got a PR working for you, you can also use the Internet to distribute your press releases.

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