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Brochures and Posters Advertising Your Crafts

By: Rachel Newcombe - Updated: 17 Oct 2012 | comments*Discuss
Brochures Posters Crafts Advertising

When you’re running your own crafts business, it’s up to you to ensure that you spread the word and promote your crafts products as much as possible. One form of promotional method is to utilise the power of advertising through creating brochures and posters.

Using brochures and posters to help promote and advertise your crafts is a good move, whatever the specific nature of your craft business. Whether you’re selling unique handmade products, selling raw craft materials for buyers to get creative with, or selling your services as a craft expert, teacher or demonstrator, you’ll have to carry out some form of advertising in order for your business to stand a chance at being successful.

With any form of advertising, one of the key issues you have to think about before you start writing is the message you want to get across and who you’re aiming it at. You should already have a clear idea of who your target market is, as that’s covered within a business plan, but if not, you need to work this out fast. The main elements of the message you want to portray should cover the specific message (e.g. your launch, your exclusivity of selling certain products, classes on offer or a sale you’re about to have) and enhance your long-term reputation as a craft seller of repute.

Creating Brochures and Posters

The copywriting on the brochures and posters should be clearly written, without spelling mistakes or grammatical errors, and be aimed at your desired market. Although it’s fine to write these yourself if you feel able to, if you can afford to hire an experienced copywriter, you will reap the benefits. A copywriter will have experience writing promotional material of this kind and be familiar with how to write engagingly for the audience, yet also concisely enough to fit onto the limited space available.

Even if you decide you can’t warrant paying a copywriter to write the materials for you, it’s still recommended to hire a proofreader or editor to fine tune the advertising materials before you let them loose on the general public. It’s very easy to miss tiny mistakes yourself, so having an extra pair of eyes to check everything is very worthwhile.

As well as words, both brochures and posters will benefit from having images on them too. This can include your business logo (as well, of course, as the name) and any photos of products you’re selling or craft workshops or demonstrations that you’re running. Depending on the nature of the advertising material, you could also include a photo of your shop, so people know what to look for.

In the case of brochures, which may be given out in response to enquiries or at craft shows, they may need a longer shelf-life than a poster, so you need to carefully consider what you need to put in it with this in mind. For example, if you’ve currently got special offers on products, but won’t have the same offers in a few months time, then leave off specific details.

With posters you will have limited space, so don’t try and cram too much information onto the page. Instead, pick out the key elements of information that you need to include. Both posters and brochures can be designed yourself using computer software products, but if you’re busy with other jobs, then consider hiring a design team to do it for you.

There are lots of designers around and they’ll be used to quickly designing posters and brochures. As well as their expertise in the art of designing, they’ll be better equipped to help you get the layout right and ensure your end product is easy on the eye and makes the right impression.

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