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Building Your Business From Year-to-Year

By: Rachel Newcombe - Updated: 16 Oct 2012 | comments*Discuss
Business Building Brand Focus Customers

Once your small business is up and running and fully established, it’s time to look at how you can begin building on this from year to year.

If your business is going strong, congratulations! There’s a heap of work involved in getting a new small business off the ground and many fail to do well, so it’s a great achievement when things are successful. As much as you might be happy with how things are currently going, and may be happy pottering along at the same pace and level, it’s a good idea to look at how you could go about building on your business each year.

The amount and level of how you want to build your business is up to you. It doesn’t have to involve huge steps or major changes, but can be smaller changes that you implement. Some of the key aims of many typical small crafts business may include to:

  • Improve their brand.
  • Build up new customers.
  • Improve their focus.
  • Gain increased sales.
  • Employ more staff.
  • Cut down existing costs.
  • Make bigger profits.

These are all healthy and achievable aims and a very good starting point for small businesses to consider. The exact nature of your aims for your business may well vary, but if you’re not sure, then it’s helpful to spend time thinking about what you’d like to achieve in the coming year.

How to Build Your Business

There are various ways in which you can go about building your business from year to year. Focusing on your key aims is a very good starting point, as it gives you something clear to focus on. But you also need to look at exactly how you’re going to do this.

For example, if your primary aims are to gain more customers and increased sales, then you’ll need to take time thinking through how these aims could be reached. In this instance, you may decide that you need to work on your advertising approach and develop a better, more stream-lined marketing strategy.

If you want to improve your brand to build your business, then you may need to look at rebranding or ways of getting your name and brand ‘out there’ and into the relevant arena of more customers. Or if you want to cut down on existing costs to build your business, then you may need to look at aspects such as who you currently source supplies from, whether there are any more cost-effective wholesalers you could use, or even how you could sell more goods and deal more effectively with your costs.

Whatever your aims are for building your business, it’s important to take a practical approach and get all staff involved in ways in which they could help. We all learn from experience and mistakes, and making simple changes in the way you operate can reap huge benefits. Building your business from year to year should be an enjoyable task, especially as you’ll see your dream grow bigger and better, so take pride in what you do and keep focused on making improvements.

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