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Offering Crafts Products for Media Competitions

By: Rachel Newcombe - Updated: 24 Oct 2010 | comments*Discuss
Crafts Media Competitions Products

As a crafts business, one of the key issues you’ll be concerned about is getting relevant promotion. Media outlets, such as magazines, newspapers and online publications are all highly useful ways of gaining promotion and if you’re prepared to offer crafts goods for competitions, you could gain valuable rewards.

Getting editorial in crafts magazines, newspapers, trade publications, online or even getting your products mentioned in relevant craft podcasts, radio shows or TV programmes, is a brilliant way of gaining extra exposure and building your brand name. But it’s not always easy getting a mention. One other way that’s well worth exploring is being prepared to offer a selection of your products to media outlets for competitions they’re running.

A wide range of media outlets regularly hold competitions for their readers, viewers or listeners and they’re always on the lookout for products to giveaway as prizes. The benefits for craft businesses is that you get a free mention of your business, details of the products you stock and, depending on space, a free bit of editorial. Plus, the media publication will be grateful for the opportunity to run a competition.

How to Offer Products

Rather than waiting for them to find and get in contact with you, many media publications would be pleased to hear from you with details of items you’re prepared to donate for competitions.

A good starting point is any local newspaper or magazine. Firstly, make sure you’ve read a few copies and suss out whether or not they run these types of competitions (most do) and the sorts or prizes they offer. Look out for mentions of the value of items too, as this will help you gauge whether or not it’s something you could match.

Next, think about the amount or cost of items you’re prepared to offer. Give this careful consideration, as you don’t want to be out of pocket by giving too much away, but don’t want to be too stingy for not giving enough. Have this clear in your mind before you approach any publication, as you don’t want to be caught out not knowing your intentions or budget. Don’t forget that, as well as products, you could offer classes or tuition.

As for who to approach, you could either contact any of the staff journalists on the publications, or the deputy editor or editor. Sometimes the marketing or promotions department will be involved, but it’s often the editorial team themselves who arrange competitions and giveaways.

Once you’ve had an offer of a competition prize accepted, be sure that you agree any terms and conditions involved. As an added incentive for readers, you could also suggest extra reader discounts – for example, a coupon they could cut-out to get 10% off a purchase or a code to put in to get a discount off an online order – as these are also a useful form of business promotion.

Check that your company will be given a good mention and double-check that they have all your details ready to include – the name of your business, your location, phone number and website address. Don’t take it for granted that the media publication will source these details themselves and neither should you assume they’ll get them right. It’s beneficial to arrange to approve the copy before it goes to print to make extra sure that the information is correct. It’s not good news for your business promotion efforts if some tiny details are incorrect.

Finally, when the offer comes out, be prepared for any extra business that comes your way and welcome new customers with open arms!

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