Producing Stationery and Business Cards
When you’ve decided on a name for your business and are in the process of setting up, one important way of getting your name noticed – and remembered – is to produce good quality and impressive looking stationery and business cards.
Having good quality stationery, such as headed notepaper, compliment slips, business cards, labels, stickers and even envelopes, that carry your business name and logo is a really useful way of getting your craft business known.
Every time you need to fax, email or send something in the post, you can use your official stationery and each recipient, whether a current customer, potential customer or supplier, will be reminded of your business.
The ultimate aim is that your craft business is the first name that comes to the mind of potential buyers or suppliers – and for good reasons. So it’s important to spend time working on the best possible design for your stationery and business cards, so they’re striking, portray a positive image and are memorable.
StationeryYou can either work on your stationery yourself, or use the services of a professional company. Either way, you need to have a logo sorted out to put on your stationery – this should tie in with the overall logo and name you have for your business and should give a professional image.
Make sure it still looks good when it’s made into a smaller size to go on your stationery and choose a typeface for your letterhead that conveys the right image. Quirky fonts may look different and creative, but do they look professional enough?
Simple black type and white paper works well, but you may want to experiment with additional colours too. If time is of the essence initially, this is something you can work on at a later stage if you wish.
Business CardsHaving a business card to give potential clients and suppliers is a very useful addition to your business, and ensures you always have something at the ready to give people. If you’re planning on attending any networking events, then it’s a definite must-have to have a good supply of business cards to hand.
As with stationery, it’s something you can produce yourself, or there are lots of inexpensive business card production offers from online and high street companies. Business cards come in standard sizes and space is limited. Don’t try and cram too much onto it, otherwise it will only look untidy and unprofessional.
Some of the key elements that you should consider putting on the card include:
- Your craft business logo
- Your business name
- Your business address
- Your business phone number and mobile, if appropriate
- Your business email address
- Your business website
Brief details of the key products you stock, especially if you specialise in particularly unique or hard-to-find products.
If you’re working with a stationery company, they can offer helpful tips and advice on designing the best card for you and can help work the words around the logo. If you’re not entirely sure what to go for, what colours to choose or which fonts to use, then have some drafts copies of several cards produced.
This will give you time to look at them all in detail, perhaps asking a few friends or business advisors for their advise or thoughts on how your image is portrayed on each, before you make your final decision.
Once you have your business cards, don’t forget to give them out! Give them to business contacts you meet at networking events, current and potential suppliers and perhaps slip them in a parcel with any mail order craft purchases.
Finally, if any of your key contact details change, don’t forget to have a new batch of business cards made, as there’s nothing worse than giving one out with incorrect or outdated information on it.