Promoting Your Craft Business Online
For anyone running a craft business, regularly promoting your services should be high on your priority list. In addition to other methods, there are a variety of beneficial ways in which you can promote your craft business online. Here’s an insight into some of the popular online promotion methods you could try.
Promoting your craft business and making your business name known can be a time-consuming process, but if you want your business to take off and be successful, it’s well worth the time and effort. Getting involved in promotion yourself can be very rewarding, but it’s also a task that you could consider assigning to another member of staff, or someone working on a freelance basis, who may be able to dedicate more time to it.
In addition to running your own website and perhaps providing new updates through a news page or blog, the rise in social media has brought with them some great new ways that businesses can use for promotional purposes. Two of the big names well worth getting involved with for promoting your craft business are Twitter and Facebook.
Promoting Your Craft Business on TwitterTwitter, the micro-blogging platform that allows you to tweet messages to people in 140 characters or less, has soared in popularity over the last few years. As well as being a fun way to chat and interact with people, it can be a brilliant tool for craft businesses to use to communicate with customers, reach potential new customers, talk about crafts and interact with other craft business owners.
Twitter is free to use – just sign up and choose an appropriate username – and you can get started almost straightaway. If you find that your business name is too long to be an acceptable length of Twitter username, then shorten it or choose something memorable and catchy that sums up your business – if you can get the word craft into it, then it will be helpful when people are searching for craft-related tweeters.
It can take a while to build up a list of followers on Twitter, but by searching for relevant people to follow (either those with an obvious interest in crafters, or people in your local area), encouraging customers to follow you and regularly sharing tweets and interacting with people on Twitter, you should be able to build up a following over time.
Ultimately, Twitter can be used effectively to promote special offers, let people know of events you’re running, highlight new products in stock, share details of craft fairs or shows, and discover valuable information about what your customers like and would like more of.
Promoting Your Craft Business on FacebookFacebook has become another hugely popular way of promoting a business, as well as interacting with customers.
Business owners can create a page representing their company, which individuals can then ‘like’ and other page owners can add to their favourite pages. Many craft businesses have already found that building up an online fan base on Facebook provides a host of benefits. Millions of people are registered on Facebook and it’s so easy for people to click one button to show their support of your page, and giving you access to promote your business to them.
Once you’ve got a business page up and running, you can use words and pictures on it to promote relevant business issues, such as details of new products, special offers, competitions, craft fairs and links to any media coverage you’ve obtained.
In a similar way to Twitter, the social interaction with customers and prospective customers is an added bonus, especially as you can learn much more about what makes your customers tick, their individual likes and dislikes and what they’d like to see more of.
If you’re selling craft materials, for example, your customers can post photos of items they’ve made with your craft supplies, which encourages discussion and could tempt other people to buy and have a go at creating.
Building up rapport is crucial for any business that wants to do well and online promotion using modern technological means can be a great way of building it up, if done effectively.