Selling Craft Products and Craft Supplies
Two of the main types of crafts business involve selling craft products and selling craft supplies. But what’s involved with each, what are the pros and cons and how can you decide which one to opt for?
Selling Craft ProductsOne of the common types of craft businesses in existence involves selling handmade craft products. If you already have crafting skills and experience in making a particular type of craft, then this can be a good route to follow. There are a variety of events where you can sell your products, such as specialist craft fairs locally and nationally, or you could sell through your own shop or other specialist shops.
The downside of selling handmade craft products is that there can sometimes be a glut of similar businesses around, such as handmade cards or jewellery, and competition is rife. In order to make it work successfully, it may help to create a new and unique type of craft product that can’t be found anywhere else, or is hard to find, and become a specialist seller.
If you can’t come up with a groundbreaking new or unusual gift product, then it’s still possible to make a success of selling handmade craft products, if you’ve got the determination to give it a go. The gift market is always a good place for craft sellers to cash in on and as long as you’ve got a staple supply of gift ideas, build up your customer base, are reliable and produce good quality products, you should be able to survive as a crafts business.
Selling Craft SuppliesAnother way of establishing a crafts business is to sell craft supplies. In the current market, crafting of many kinds is a popular pastime and hobby and crafters are always in need of crafting supplies and new and unusual items to use in their crafting projects.
Again, if you’re serious about going down this route it’s important to be realistic about what’s involved and the potential downsides. The initial outlay can be quite pricey, as you may need to invest in quite a large quantity of stock in order to get going.
Plus, there are already a large number of craft supply shops and businesses in existence throughout the UK, so you’ll automatically be up against competition in this field. However, if you manage to find a niche market for the type of supplies that are in short supply, or even foreign products that are in demand from UK crafters, then you could do well from selling supplies.
Selling Craft Products and Craft SuppliesOf course, it’s not always necessary to make a distinction between selling either craft products or supplies – you can sell both, if you wish.
In many cases this can work out really well, as some customers will always want to buy the finished product, whereas others may be inspired to have a go at making it themselves. If you’re equipped to sell both, then you won’t lose their custom and can retain them as a buying customer as they go on to develop their own crafting habit.
When it comes to deciding where your business interests lie, it will inevitably involve a lot of careful thought and consideration. Make sure you fully realise what will be involved in each of the possibilities, research your market carefully and investigate what would make your business stand out from others that already exist.