Selling Your Crafts on the Internet and at Parties
When you’re looking for new ways of selling your crafts, then the Internet should certainly be considered. Plus, if you’re after more unusual ways of selling, then you could have a go at selling crafts via parties.
Finding new and innovative ways of marketing your craft business and selling your crafts products is part and parcel of business life. The more opportunities you explore, the wider the market you’re likely to attract and an increased range of customers. Although it’s not always possible to devote time and money to exploring new outlets for your products, it’s perhaps something you could benefit from gaining help with, especially if you’re not that up on Internet selling and would like to employ someone else to take your products out to craft parties.
Selling Crafts on the InternetThe Internet has become a major tool for selling products and it’s generally become a lot easier to sell online now than it was in the past. Whether you’re selling raw craft materials or handmade products, there’s a huge market for online craft sales and you can use cross-promotional methods and Internet marketing to boost your craft shop profile.
The first way of selling is to set up your own website and have an online shop, where buyers can purchase goods. If you’re not technologically proficient, you may benefit from having your website designed professionally, so the shopping cart and online store can be created properly.
For smaller-scale businesses, or if you only want to sell a small selection of products online, then you could make use of joining an already established craft cooperative or organisation online. There are several that specialise in crafts and provide a space for crafters to display their wares online and offer buying facilities. This takes the hard work away from you, as the online store and buying facilities already exist.
There’s also well-known online auction sites, such as Ebay, that may be worth considering too. It’s relatively inexpensive to set yourself up with an online shop on Ebay and you can sell crafts either as auction purchases where people bid to buy, or with buy it now prices, which are set by you. Plus, you can use functions such as ‘make an offer’, where people can suggest a price for a buy-it-now.
Selling Crafts at PartiesSelling products at parties isn’t a new idea and has been pioneered by companies such as Tupperware and Ann Summers. The idea is that either you hold parties for friends or acquaintances at your own home, or someone else hosts the party at their venue and you take along all your products to demonstrate and sell.
With crafts, this can be a really good way to sell, as it offers the chance of demonstrating and discussing how things work or how you’ve made them. If you’re selling unique handmade crafts products, then people often welcome the chance to actually speak to the designer, to see what you produce and to even commission one-off pieces themselves.
If you’re selling raw crafts materials, then there are bonuses to be gained too. Selling in a party atmosphere allows the opportunity to demonstrate products and show what they can be used to create. Party attendees can have a go at making their own creations and you could always offer free elements to take home or even goody bags to people that turn up (which is an added incentive to attend in the first place).
If you are going to sell products in this way, then do make sure you have a systematic ordering process in place, so you can clearly and easily define who’s ordered what. It’s generally easier if people pay up front, even if some items have to be made to order to elements ordered in by you.
The parties can be customized by you, making them as creative, informal or formal as you wish. Don’t forget to take along any marketing materials you may have, such as brochures, leaflets or business cards, and ensure people are made aware of any bricks and mortar premises you have or your website, as they may wish to pass on details to friends or visit you at a later stage.